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Playbooks for performance marketing.

Sharp, practical thinking on Meta and Google ads, lead generation, measurement, and AI for local and home-service businesses.

AI Excellence

Anthropic Passed OpenAI, And The Price War Tells You Who The Customer Really Is

Anthropic overtook OpenAI in business adoption, and the rapid-fire offers that followed reveal a free sample phase where the labs want your adoption and usage data more than your subscription fee. Here is how a business should play it.

June 2, 2026 · 9 min read
AI Excellence

How AI Coding Agents Turn One Lucky Trade Into a Testable Strategy

Paste a confusing result into an AI coding agent like Codex or Claude Code, ask it to explain exactly why it happened, then let it brainstorm repeatable plays you can test with small stakes. The lesson is the workflow, and it works on any business data.

June 2, 2026 · 9 min read
AI Excellence

Every ChatGPT Feature That Actually Matters, in Plain English

Beyond the chat box, ChatGPT includes voice and photo input, an agent mode that builds and deploys sites, deep research across dozens of sources, Projects and schedules for organization, plus Canvas, GPTs, and Codex for coding, and most people use only a fraction of them.

June 2, 2026 · 14 min read
AI Excellence

Did Claude Just Replace Video Editors? Inside Vibe Editing

Remotion turns video editing into code, and because Claude Code is strong at writing code it can generate full branded videos, motion graphics, and edits from a single prompt. It is a code based video editor you control by talking to it.

June 2, 2026 · 8 min read
AI Excellence

What Claudbot Is And Three Ways People Are Making Money With It

Claudbot frees Claude Code from the terminal into a proactive assistant you message anywhere, and three business models are opening up. Here is the rundown with an electrician example.

June 2, 2026 · 9 min read
AI Excellence

Claude Design in Practice: From Prompt to Working App

Claude Design generates websites, apps, dashboards, decks and videos from one prompt, keeps them on brand through reusable design systems, and hands the finished design off to Claude Code to become a real working app.

June 2, 2026 · 10 min read
AI Excellence

ChatGPT Workspace Agents: What They Are And How To Build One

ChatGPT Workspace Agents are customizable agents you build by describing a repeatable task in chat. They connect to your real apps, write their own skills, keep persistent memory, and run on a schedule inside ChatGPT or Slack.

June 2, 2026 · 9 min read
AI Excellence

Why Everyone Turned On Anthropic This Week

Anthropic was caught charging Claude Code subscribers extra and refusing requests when their code mentioned rival agent tools, and it only refunded users after the complaints crossed a million views. The lesson for operators is to never bet everything on one AI vendor.

June 2, 2026 · 9 min read
AI Excellence

How To Build An AI Second Brain You Can Actually Chat With

Build a knowledge base in a free Obsidian vault, capture articles and video transcripts with the web clipper, and let a coding agent scaffold a wiki, then add a grounded journal, a CRM, and an hourly automation so the system ingests and backs itself up on autopilot.

June 2, 2026 · 10 min read
AI Excellence

How to Turn One GPT Images 2.0 Picture Into a Stitched AI Mini Movie

GPT Images 2.0 plus a Claude written prompt turns a single image into a stitched AI mini movie. Here is the workflow and how a boutique clothing brand could use it.

June 1, 2026 · 9 min read
Future of Marketing

Stagewise: Make Precise UI Tweaks in Cursor by Clicking the Element

Stagewise is a Cursor plugin that lets you click a real UI element in the browser and hand the AI its exact div and class, so the last bit of polish gets fixed precisely instead of guessed at.

June 1, 2026 · 10 min read
AI Excellence

Why Anthropic Is Squeezing Claude Code Users, and It All Traces to One Compute Bet

Anthropic is rationing Claude quota and pulling Claude Code from lower tiers because it does not have enough compute to serve demand that blew past its forecasts, and the real lesson for any business is provider risk.

June 1, 2026 · 10 min read
AI Excellence

Three Ways To Deploy Your Claude Automations So They Run While You Sleep

Use a one-line Claude Code loop for fast, frequent jobs on your machine, switch to scheduled tasks or cloud routines when you need them running around the clock with everything off, and push scripts to a cloud platform when the work is deterministic or needs no AI at all.

June 1, 2026 · 9 min read
Search & Video

A 50x Polymarket Win And A Crypto Treasure Hunt: What It Teaches Any Business

A roughly 50 cent bet returned about 4,950, the 50x outcome it was designed for, and a gamified treasure hunt turned a prize into engagement. Both run on one instinct any business can borrow: risk little, structure the upside, make people pay attention.

June 1, 2026 · 8 min read
AI Excellence

Everything You Can Do With Google AI For Free (And Why It Matters)

Google has folded a full AI suite into free tiers most people never open. Here is the whole free stack, what each piece actually does for a business, and how I would put it to work this week.

June 1, 2026 · 10 min read
AI Excellence

11 AI Business Models You Can Start From Home in 2026

A full map of the eleven AI business models actually working right now, each ranked by cost, effort, and earning potential, so you can pick the one that fits you and start from your laptop.

June 1, 2026 · 9 min read
AI Excellence

ChatGPT vs Claude: Who Wins 10 Real-World Tasks?

Across 10 real-world tasks scored 1 to 10 by Google Gemini as a neutral judge, Claude beat ChatGPT on the combined score for writing, design, and teaching, while ChatGPT took strategy, debugging, and features.

June 1, 2026 · 11 min read
AI Excellence

OpenAI's Big Week: GPT-5.5, Real-Time Voice, and the Shift to Proactive AI

GPT-5.5 instant became the new ChatGPT default, OpenAI shipped three API-only real-time voice models and a Codex Chrome plugin, and Anthropic answered with dreaming memory and a SpaceX compute deal. The real story is AI moving from reactive to proactive.

June 1, 2026 · 7 min read
AI Excellence

How to Switch from ChatGPT to Gemini Without Losing Your Context

There is no one-click migration from ChatGPT to Gemini, but you can carry over what matters by copying your custom instructions and memories, rebuilding your GPTs and projects as Gems, and keeping your core context in a portable file.

June 1, 2026 · 10 min read
AI Excellence

Claude's New Visuals Feature: Just Say Show Me

Claude's new visuals feature turns plain prompts into instant interactive whiteboards, triggered by the phrase Show me. It builds lightweight HTML, so live calculators and flowcharts appear almost as fast as plain text.

June 1, 2026 · 11 min read
AI Excellence

OpenAI's Erdős Breakthrough: An AI Model Disproved a Decades-Old Math Conjecture

An unreleased general-purpose OpenAI reasoning model disproved Erdős's 1946 planar unit-distance conjecture by finding an infinite family of layouts that beat the assumed-best grid. Nine mathematicians verified it as a genuine novel result, likely the first AI-generated publishable proof on a prominent open problem.

June 1, 2026 · 11 min read
AI Excellence

Why Andrej Karpathy Really Joined Anthropic: Using Claude to Build Better Claude

Karpathy joined Anthropic's pre-training team to use Claude to accelerate pre-training research, meaning AI that improves AI. His open-source Auto Research project already showed an agent loop cutting model training time by about 11 percent.

June 1, 2026 · 9 min read
AI Excellence

The Super-App Strategy: How To Work With AI Agents in 2026

Every major AI tool is collapsing into the same super-app layout, so the durable advantage is not which tool you pick but the documentation, integrations, and reusable skills you build around it.

June 1, 2026 · 10 min read
AI Excellence

Codex Is Not a Coding Tool, It Is a Unified AI Agent for All Your Work

OpenAI Codex is a single agent interface that combines coding, document and deck creation, design, research, and full computer use, so one app builds spreadsheets, ships apps, wires databases, and runs automations side by side. Here is how a small business can put it to work.

June 1, 2026 · 9 min read
Insights | AI Doers