Sharp, practical thinking on Meta and Google ads, lead generation, measurement, and AI for local and home-service businesses.
A starter template plus a few AI prompts can produce a clean voice notes app fast. Here is the method, with a florist example.
AI ExcellenceGoogle Colab gives anyone a free GPU and a code environment in the browser with no setup. Here is what it is, how notebooks work, and how I would put it to use inside a real trades business.
AI ExcellenceWhat seven days of an AI agent reading, drafting, and sending email taught me, and how an electrician can use the same setup to never miss a job request again.
Future of MarketingA developer tool quietly added a virtual pet that lives in your workspace. It changes nothing about the real work, yet it teaches a powerful lesson about delight, surprise, and loyalty.
AI ExcellenceA fast-growing open-source project showed that AI agents can now run nonstop on cheap hardware and handle real tasks. Here is what that means for an owner who just wants more done without hiring.
AI ExcellenceA clear breakdown of what image understanding actually does well, how agents use vision to inspect and improve their own work, and a worked example for a roofing company.
AI ExcellenceA new class of AI agent uses a browser like a human, so it can work on any site, even ones with no API. The most practical thing you can build with it right now is a universal scraper.
AI ExcellenceFunction calling lets GPT choose your tools and take real actions across your systems. Here is how a coffee shop would use it to run its daily admin.
AI ExcellenceChatGPT now lets you create, edit, and transform images through natural conversation. Here is every capability explained with practical examples for how to use each one.
Search & VideoSora 2 is both a powerful AI video model and a TikTok-style social app. Now that the launch hype has settled, here is an honest look at what it can do, who it is for, and how e-commerce brands can use it before the window closes.
AI ExcellenceChatGPT releases updates frequently, and the biggest features grab the headlines. But some of the most useful updates have gone almost unnoticed. These five changes, including deep research reading your own files, new connector apps, and improved note-integration, are worth knowing about.
AI ExcellenceKevin Scott is not a pundit speculating about AI's impact on software. He runs the engineering organization at the company that builds the tools. His answer about developer jobs is more nuanced and more urgent than most coverage suggests.
AI ExcellenceAnthropic put Claude inside Slack as a tagged teammate that carries full company context and can get real work done. It points to AI-native work, and it makes owning your own context the most important decision a business can make.
AI ExcellenceAcross browsers, video, images, coding tools, and new language models, October changed the tool landscape fast enough that agencies who are not tracking it are already behind.
AI ExcellenceChatGPT added shopping comparisons, Meta launched a capable free AI assistant, and Google's language learning experiments are genuinely the most fun way to pick up a new language with AI.
AI ExcellenceA vision model paired with a browser automation tool can navigate sites, scrape data, and click through links on its own. Here is how it works and how a travel agency could use it.
Future of MarketingA major AI lab is locked in a court fight with one of its co-founders over how it restructured and who promised what. The drama is far away, but the lesson is close to home: keep your business portable and your agreements written.
AI ExcellenceOne week brought new image models, an audio splitter, self writing briefings, and a wave of cheaper assistants. Here is how to cut through the noise and turn it into one workflow that saves real hours, with a worked example for an accounting firm.
AI ExcellenceOpenAI shipped Apps SDK, Agent Kit, ChatKit, and a much stronger Codex in a single push. Here is what each one really does, and how I would put them to work for a normal local business instead of panicking about the headlines.
AI ExcellenceCut through this week's AI news and one thread matters for a small business: creative AI is moving into everyday tools, video generation became genuinely realistic, and licensing fights are quietly setting the rules on what content you can safely use.
Search & VideoSeven research papers published in the past month reveal that virtual try-on, automatic video green screening, and AI-generated talking portraits are converging into tools that beauty businesses can use for marketing content today.
AI ExcellenceYou can now run a team of AI workers in the cloud, on a schedule, building and maintaining real tools while you are not even at your desk. Here is how I think about it for a small business.
AI ExcellenceUsing Claude, ChatGPT, and agentic coding environments, you can replace a surprising number of paid utility subscriptions with custom-built apps that cost almost nothing to run.
AI ExcellenceClaude Code lets you create bespoke software tools for your business without writing a single line of code, for a one-time cost of under three dollars.
