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Playbooks for performance marketing.

Sharp, practical thinking on Meta and Google ads, lead generation, measurement, and AI for local and home-service businesses.

AI Excellence

How to Run Your Claude Code Project in Codex Without Rebuilding It

Point Codex at the same project and let it create an agents.md from your CLAUDE.md, a .codex config, and a .agents folder for skills, because the only real difference between the tools is filenames, not the shared knowledge underneath.

May 30, 2026 · 5 min read
AI Excellence

Why the Real AI Product Is the Wrapper, Not the Model

The lasting edge in AI is not the model, which everyone shares, but the wrapper around it: your context, skills, memory, and data. Build that and any good model works better for you.

May 30, 2026 · 10 min read
AI Excellence

How to Wire an AI Agent to Trade Autonomously on Hyperliquid

Fund a MetaMask wallet with USDC on Arbitrum, generate a dedicated API wallet whose key lives in a local .env, then use Claude Code as a harness running two skills that find, research, and execute trades. The pattern behind it works for any business that wants an agent to research then act.

May 30, 2026 · 11 min read
AI Excellence

How an AI Faked a SaaS Launch in Two Hours, and What It Means for Your Business

An experiment built a convincing but fake SaaS landing page in about two hours using Claude Code, a Codex instance, ChatGPT branding, Vercel, and a Neon database, then captured a real waitlist signup within an hour of posting. The honest takeaway is two-sided: distrust viral revenue screenshots, and notice how fast a real waitlist page can now be built.

May 30, 2026 · 12 min read
AI Excellence

The AI Safety Lessons That Actually Change How a Business Works

A full AI safety course boils down to a few moves any company can use: layer your safeguards, run the NIST map-measure-manage-govern loop, pick source-grounded tools over chatty ones, and feed AI as little sensitive data as you can.

May 30, 2026 · 7 min read
AI Excellence

The DIG Framework: How to Do Real Data Analysis With AI

Do not start with charts. Run DIG first: ask the AI to Describe every column and sample it, Introspect for patterns and red flags, then Goal-set a clear outcome. This catches parsing errors and hallucinations before they spread through the rest of your analysis.

May 30, 2026 · 8 min read
AI Excellence

ChatGPT's Library Tab and What Else Shipped in AI This Week

ChatGPT's new Library tab collects your documents in one place and, more importantly, lets you reuse them as context in any new chat, while other tools shipped one-click multiplayer apps and safer permission modes the same week.

May 29, 2026 · 6 min read
AI Excellence

Why Claude Opus 4.8's Best Feature Is Honesty, Not Intelligence

The upgrade that matters most for long autonomous work is trust. Claude Opus 4.8 is about four times less likely than 4.7 to leave code flaws unremarked, and far more likely to flag its own uncertainty instead of falsely claiming a task is finished.

May 29, 2026 · 9 min read
AI Excellence

How Codex and Remotion Let You Make Motion Graphics by Typing

Inside Codex, the Remotion plugin lets you describe a video in plain English and GPT-5.4 writes the code that renders it, so you can ship a branded motion-graphic clip in a handful of prompts without ever opening After Effects.

May 29, 2026 · 10 min read
AI Excellence

Why Tokens, Not Perfect Code, Are the Real Edge in Agentic Coding

The advantage in agentic coding has moved from writing perfect code to two things: who can afford the tokens to run agents and who has the judgment to direct them. That is what lets a small team using internal tools outproduce a much larger one.

May 29, 2026 · 10 min read
Future of Marketing

How to Stop AI From Building Generic AI-Looking UI

Treat UI as a flow, not a single prompt: align the layout with a fast ASCII wireframe, lock a custom theme of color, font, and shadow where your taste lives, specify animations, and only then implement. The result is a branded interface that looks like your business, not a generic AI template.

May 29, 2026 · 9 min read
Future of Marketing

Kids and AI: The Real Risk Is Sycophancy, Not the Environment

The strongest objection to children and teams using AI is not its small environmental footprint, it is sycophancy and the illusion that a chatbot is a real person. Both can quietly mislead a developing mind or rubber stamp a bad business decision.

May 29, 2026 · 10 min read
AI Excellence

How to Stop Burning Claude Tokens: The 80/20 of Prompt Caching

Prompt caching already runs automatically inside Claude and bills reused context at a tenth of the normal cost. Saving tokens is not about turning anything on, it is about not breaking the cache with a few quiet habits.

May 29, 2026 · 9 min read
AI Excellence

What a One-Hour AI Trading Duel Teaches You About Running a Business

Two AI models got the same fifty dollars and the same hour to trade, and the model that won did it through discipline, not prediction. The same rule decides whether a small business keeps its margin or panics it away.

May 29, 2026 · 10 min read
AI Excellence

Andrew Ng's Agentic AI Course in Plain English: Three Blocks and One Secret

The whole agentic AI framework reduces to three building blocks, models, tools, and evaluations, where evals are the part almost nobody implements yet deliver the biggest return on a real business workflow.

May 29, 2026 · 11 min read
AI Excellence

How to Automate Your Work With Claude Code: The Workspace System

You automate your work with Claude Code by treating it as a digital employee inside a workspace of commands, context, scripts and skills, then priming it every session and turning recurring tasks into reusable slash commands.

May 29, 2026 · 9 min read
Consumer Insights

AI's iPhone Moment Is Real, But Skills Are a House on Sand

OpenClaw and its ClawHub skills marketplace structurally mirror the iPhone and App Store. But the more reliable money is not in building skills, it is in helping the millions of businesses that still need to understand and adopt AI.

May 29, 2026 · 12 min read
AI Excellence

Claude Opus 4.8 Review: The One-Prompt Demos That Set It Apart

Claude Opus 4.8 leads nearly every benchmark over 4.7, hallucinates about four times less, and builds working interactive apps from a single prompt, all at the same token price as 4.7. Here is what that means for a real business.

May 29, 2026 · 9 min read
AI Excellence

12 AI Hacks That Each Take Less Than 60 Seconds

Cloning your voice, building a slide deck, editing video by editing text, and turning a folder of receipts into an accountant-ready report all take under a minute with free or low-cost tools, and a few of them quietly save a small business real hours every week.

May 29, 2026 · 11 min read
AI Excellence

What Google Announced at IO 2026 and Why the Search Overhaul Is Dividing People

Google IO 2026 shipped a cheaper Gemini model, a video editor that grounds clips in real facts, and a cloud agent that runs while your machine is off. The divisive move is turning search into an AI-first prompt box that may answer queries without ever sending a click to your store.

May 29, 2026 · 9 min read
AI Excellence

Claude Opus 4.8: A Modest Upgrade Whose Real Story Is Honesty

Claude Opus 4.8 is a small step up from 4.7 on coding, reasoning, and computer use at the same price, but its most meaningful change is honesty. It now flags uncertainty and avoids making claims it cannot support, which is exactly what a business wants when AI feeds a real decision.

May 29, 2026 · 10 min read
AI Excellence

The 7 Levels of Hermes Agent: From Basic Chatbot to Self-Managing Backend

Seven levels build on each other: install Hermes on a VPS, run it from Discord, enable Curator to prune stale skills, schedule daily GitHub backups, manage parallel agents on a Kanban board, add local memory, then expose Hermes as a backend other agents can call.

May 28, 2026 · 10 min read
AI Excellence

Kimi K2 vs Claude: An 80% Cheaper Coding Model You Run Inside Claude Code

Kimi K2 is an open-source model that codes at a level between Claude 3.5 and Claude 4 for about a fifth of the price. Point Claude Code at its endpoint and a full IDE-plus-game build came to roughly 50 cents instead of about 2 dollars.

May 28, 2026 · 9 min read
AI Excellence

Why US Open-Source AI Is Losing to China (And It Is Not About Talent)

US open-source AI is failing because no business model pays for it, so a lab spends millions and competitors serve it free at higher margins, while China subsidizes the loss as national strategy. For buyers, the lesson is to map the work first, then pick the cheapest model that clears the bar.

May 28, 2026 · 8 min read
Insights | AI Doers