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AI DOERS · Insights

Playbooks for performance marketing.

Sharp, practical thinking on Meta and Google ads, lead generation, measurement, and AI for local and home-service businesses.

AI Excellence

How Claude Turns Plain Language Into Edited Video With Motion Graphics

Claude edits video by generating animated HTML that renders to MP4 through FFmpeg, using Claude Design for branded animations and HyperFrames in Claude Code for deeper control, and the key is feeding a timestamped transcript so on-screen text and graphics land on the exact word.

June 18, 2026 · 11 min read
AI Excellence

What Happens When You Give an AI Agent an Open-Ended Goal and Just a Browser

Given only browser automation and a vague goal, a Claude agent registered an email, created and verified a Twitch account, went live, saved the workflow as a reusable skill, and improvised through surveys, proving persistence is what makes long-running agents work.

June 18, 2026 · 10 min read
AI Excellence

How To Set SMART Goals That Actually Stick For The New Year

Start by scoring seven areas of your life and writing out your ideal day, then run every goal through the SMART test, specific, measurable, achievable, relevant, and time bound, so each one is concrete and dated instead of a vague wish.

June 18, 2026 · 9 min read
AI Excellence

10 AI Tools Mapped to One Path: Learn, Sell, Teach

Most AI tool lists hand you software with no plan. This one maps 10 tools onto a single proven loop, learn the skill, sell the service, then package what you learned into a scalable offer.

June 18, 2026 · 11 min read
Future of Marketing

The One-Person AI Business Built To Thrive In A Recession

A downturn redirects spending toward efficiency, so a one-person business that helps local companies adopt simple AI tools gets stronger, not weaker. You start with a no-code tools audit, add training and setup, then climb into automation retainers.

June 18, 2026 · 10 min read
AI Excellence

Google AI Is Much Bigger Than Gemini: The Five-Layer Stack

Google AI is not just the Gemini chatbot but a five-layer stack: Gemini with Canvas and Gems, content creation with Nano Banana and Veo, research with Deep Research and NotebookLM, building with AI Studio and Opal, and AI baked into Search, Gmail, Docs, and Meet. Here is how I would use the stack for a real business.

June 18, 2026 · 10 min read
AI Excellence

How To Build A Real AI App In Under An Hour Without Code

You describe the app you want in one plain sentence, let an agentic platform fill in the design and wiring, and connect several AI models through a single universal key. In under an hour you have a launchable product with sign-in, a database, payments, and an agent that tests its own work.

June 18, 2026 · 12 min read
AI Excellence

The AI Tools One Creator Actually Uses Every Single Day

A real daily AI stack for running a one-person business: Perplexity for search, Claude with Projects for thinking, Cursor for building small bespoke tools, plus Whisper Flow, Feedly, Granola, Nano Banana, Ask Studio, and ElevenLabs. Each one earns its place by killing a recurring task.

June 18, 2026 · 10 min read
AI Excellence

Five AI Models Dropped In One Week: What Actually Matters

Five major models shipped in seven days, but only a few moves change the math for a real business. Here is the signal under the noise and how to use it.

June 18, 2026 · 11 min read
AI Excellence

How One OpenClaw Agent on a VPS Can Run an Entire Business

Deploy a single OpenClaw agent on a cheap VPS, power it with Claude Sonnet and Perplexity search, feed it your knowledge as markdown living files, and connect it to Slack so the whole team gets an AI that works while everyone sleeps.

June 17, 2026 · 13 min read
Future of Marketing

How to Build and Deploy a Production App With Cursor in Under an Hour

Scaffold with Next.js, steer Cursor with a written requirement doc, wire auth and data with ready-made services, then deploy to the web and fix each error in chat. Here is the workflow, plus what it means for a real business.

June 17, 2026 · 9 min read
Future of Marketing

A Simulated Fruit Fly Just Walked, and It Was Never Trained

Scientists mapped every neuron in a real fruit fly's brain, placed that map inside a physics-simulated body, and it began walking like a fly with zero training data. Beyond the science, it carries one practical lesson any business owner can use: copy what already works instead of building from scratch.

June 17, 2026 · 10 min read
AI Excellence

How To Never Hit Your Claude Session Limit Again

Claude rereads your entire conversation on every message, so token cost compounds instead of adds. A handful of context habits, manual compaction, rewinding dead ends, and delegating to sub-agents, cut usage dramatically.

June 17, 2026 · 9 min read
AI Excellence

What Happens When You Let a Claude Code Agent Loose on AWS

A Claude Code agent given a Chrome automation tool cleared three escalating AWS challenges on its own, building an S3 static site, launching a live Linux server, and shipping a working video-upload app. The lesson is that an agent gets as capable as the tools you hand it.

June 17, 2026 · 10 min read
Future of Marketing

The One Skill That Solves 90 Percent of Your Problems: Crucial Conversations

The highest-leverage skill in business and life is handling crucial conversations, the talks where opinions clash, stakes are high, and emotions run hot, and there is a repeatable system for getting them right.

June 17, 2026 · 11 min read
Future of Marketing

Why a Media Founder Bet Everything on AI Transformation

An AI transformation firm grew like a rocket ship by being honest about the hard part. Around 80 percent of what executives ask for is plain software, most project time goes to data prerequisites, and the only moat that does not trend to zero is training humans to actually adopt the tools.

June 17, 2026 · 10 min read
AI Excellence

Vibe Coding for Beginners: Build a Real App in Plain Language

Vibe coding is using plain language to create real, working apps without traditional code. Describe the app, let plan mode expand it, add authentication, refine one change at a time, run a security check, then publish to a shareable link.

June 17, 2026 · 9 min read
AI Excellence

Anthropic vs China: Why the Distillation Fight Is Real and Hypocritical at Once

Anthropic accused three Chinese labs of distilling Claude through tens of thousands of fake accounts and millions of exchanges. The concern is legitimate, but distillation is also how Anthropic builds its own smaller models, and Claude's training data was scraped from books and a site it was later sued over.

June 17, 2026 · 9 min read
AI Excellence

Gemini's Deep Research Now Puts Graphs and Code Inside the Report

Gemini's Ultra-plan deep research now embeds real charts, graphs, and code directly in its reports instead of returning text only, and in side-by-side tests it sourced better and produced more well-rounded output than ChatGPT, making it the stronger deep research tool right now.

June 17, 2026 · 9 min read
AI Excellence

Google's Massive AI Week: Flash, Deep Research Visuals, and Workflows in Gemini

Google opened the floodgates with about ten releases at once, led by a fast Gemini Flash model, deep research that bakes graphs and visuals into reports, and multi-step workflows built directly into the assistant, while OpenAI matched on images.

June 17, 2026 · 10 min read
AI Excellence

Why Anthropic's Mythos Model Pulled Wall Street Into an Emergency Meeting

Mythos can autonomously chain three to five separate software vulnerabilities into one working exploit across major platforms, and that is enough to make AI-driven cyber attacks a real near-term threat for any business that holds money or customer data online. Here is what it does and how I would defend against it.

June 17, 2026 · 10 min read
AI Excellence

Why Anthropic's Mythos System Card Is Setting Off AI Safety Alarms

The Mythos system card lines up three warning signs at once: a sudden unexplained capability jump, record alignment scores, and a forbidden training technique used by accident. Here is what that means for any business trusting AI.

June 17, 2026 · 11 min read
AI Excellence

How a $4.8M App and Real iOS Payments Got Vibe Coded in One Session

Vibe Code runs Claude Code to build the app, Gemini 3 and Nano Banana power the AI features, and RevenueCat handles the entire App Store payment flow from sandbox test to live subscription, so a sellable MVP plus payments is now a single-session build.

June 17, 2026 · 10 min read
AI Excellence

How To Turn Claude Code Into An AI Employee With Obsidian

You build a local Obsidian vault as the agent workspace, write one README it reads before every task, add folders for the work you do, then feed it real examples and live docs so Claude Code organizes and produces work like a delegated employee.

June 17, 2026 · 11 min read
Insights | AI Doers